RELATIONSHIPS MATTER I think trust is primarily built through relationships, and it's important because it's the foundational currency that a leader has with his team or his followers. ~Tom Rath
F. Community relations 1. articulate organizational purpose and priorities to the community and media; 2. request and respond to community feedback; 3. demonstrate the ability to build community consensus; 4. relate political initiatives to stakeholders, including parental involvement programs; 5. identify and interact with internal and external publics; 6. understand and respond to the news media; 7. promote a positive image of schools and the school district; 8. monitor and address perceptions about school-community issues; 9. demonstrate the ability to identify and articulate critical community issues which may impact local education.